We’re a fractional B2B growth partner for founder-led D2C brands. Our job is to help ambitious, purpose-driven teams scale beyond D2C—unlocking wholesale, licensing and international routes to market with less risk and more clarity.

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We’ve sat in the founder seat. That experience shapes how we work: practical, commercial and empathetic. Before anyone commits budget, we build the business case so you can see the numbers, risks and upside. When the decision is go, we plug in a fractional team—channel specialists, retail contacts and partners —to launch fast without adding permanent headcount.

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Why brands choose us

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• Shared-success model: our incentives align with your outcomes.

• Clarity before commitment: audit and business case first, execution second.

• Board-level input, on demand: experienced leadership without the hire risk.

• Network you can use: buyers, platforms and partners ready to activate.

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We focus on lifestyle categories—fashion, home & garden, health & beauty—and we exist to help trailblazing, purpose-led brands grow their commercial impact.